Wuh & Dird began with a simple love, seeing children look beautifully put together when they step out. As a mother, I always cared just as much about how my daughter felt in her clothes as how she looked, the softness on her skin, the warmth, the breathability, the comfort to move freely.

I could not find clothing that brought together elegance, comfort and modern style in the way I imagined. So I created it.

Wuh & Dird is designed for parents who value design, longevity and fabric over discounts and quantity, for those who believe in choosing better, not more. Every piece is made with premium materials and quiet, thoughtful detailing on the inside, because what touches your child’s skin matters most.

Because when a child feels good in what they wear, it shows, and so does the confidence it brings to you.

Tripti Bhola
Founder & Curator, Wuh & Dird